Nowadays buyers have become very intelligent. They believe in smart shopping. Today, people do not buy products that they have no idea about. They only go for those products that have been certified for its quality. This is why some companies give out free cosmetics to its users.

Free Makeup Samples are often given among with newspapers, magazines and other products. This is to allow the consumers to use them and verify its quality. This not only offers knowledge of the product to the consumer, but also brings them to the shop and buy the product. This is one kind of advertisement for the product.

Giving out free cosmetics entice excitement about a new product. Generally a new brand of cosmetics gives out free samples of cosmetics. People start using them and feel good about it. Only then they come to the shop and look for the brand. Gradually this brand becomes popular and people start going for it more and more. This is when the company stops giving out the free products.