London Fashion Week

London Fashion Week (LFW) is the ultimate fashion event in the UK. Considered to be one of the fashion capitals of the world, the biannual event showcases collections of over 150 renowned designers and is attended by fashion experts, retailers, and press. For any fashion designer, it is an honor to inaugurate their seasonal collections at the London Fashion Week. In addition to this, great discounts on the designer outfits and accessories are also offered during the weekend. For all fashionistas, this is a huge attraction!

London Fashion Week – A complete fashion extravaganza

The main items displayed in London Fashion Week are ready-to-wear or pręt-a-porter outfits, and a wide range of accessories like shoes, bags, belts, hats, sunglasses, jewelry, and knitwear. The event is organized by the British Fashion Council (BFC) in association with benefactors of the British fashion industry, who intend to endorse their designs all over the world.

A few of the designers and design houses whose collections are exhibited at this gala event are:

• Allegra
• Aminaka
• American Retro
• Antoni & Alison
• Basso and Brooke
• Betty Jackson
• Ben de Lisi
• Biba
• Christopher Kane
• Collette Dinnigan
• Eley Kishimoto
• Erdem
• Fashion Fringe
• Adidas (by Stella McCartney)
• Frostfrench
• Sara Berman
• Jas MB
• Julien Macdonald
• Juicy Couture
• Meli Melo
• Margaret Howell
• Michael Kors
• Ossie Clark
• Peter Jensen
• Sass & Bide
• Sinha-Stanic
• Temperley London
• Todd Lynn

Some of these fashion houses also put their collections for sale at discounts.

Over the years, London Fashion Week has tried to involve more and more people in the world of fashion. For this, it was employed new techniques and promotional schemes among which the New Generation sponsorship scheme and Fashion Forward are the ones to look for. The sponsorship scheme was started by British Fashion Council in the year 1993 as BFC New Gen to nurture and promote promising talent in the world of fashion designing and fashion technology. Some of the top designers of Britain like Alexander McQueen, Clements Ribeiro, Julien Macdonald, Matthew Williamson, and Sophia Kokosalaki started their careers from here.

Fashion Forward, launched in 2006, is a sponsorship program for new designers, which is also a part of the New Gen scheme. Its dedicated program of support of the duration of a couple of seasons was devised to ease the changeover of the individual from being an emerging talent to an established designer. This will include in-depth advice from experts and professionals of the fashion industry in areas such as business planning, production, sourcing, marketing, export, and legal. Of late it has also received the support of the London Development Agency (LDA).

If you want to get more information on Fashion, we suggest that you browse our section on Fashion Events.

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