Elegance is probably the right word that describes Italian fashion. It is said that Italian people are so much fashion conscious that they prefer style over comfort. Thus, Italian fashion designers design their dress and apparel with cut and styles. Italians believed in well groomed appearance and thus no doubt this fashion conscious country will provide fashion world with some of the first rated fashion designers. It is said that in Italy fashion is the national passion and one can see the latest fashion almost everywhere. From piazza to restaurant, from street to high end fashion one can get glimpse of latest fashion. In one sentence we can say that fashion of Italy is not just about wearing clothes but attitude. An attitude that is custom made with the right touch of sophistication.
Leading Italian fashion designer
Prada:
One of the leading designer labels of Italy, the Prada made its appearance in the year 1913. The founder, Mario Parda set the foot to the fashion world by designing and selling shoes and suitcases through boutiques located in Milan. The brand also sold its products to clients based in America and Europe. Initially, the suitcases tend to be very heavy. Thus, Mario decided to opt for the designs that would be stylish but light in weight. Today, Prada represents some of the amazing leather goods and designer clothes for women also. The designs of Prada are simple but very elegant. Made from luxurious fabrics and basic colors the fashion of Prada was received with overwhelming response. By the end of 1990, Prada was considered as leading name in men’s and women’s fashion.
Versace:
Born in Reggio in 1946, Versace worked for leading Italian designers before he opened his own fashion studio at Milan. The designs of Versace are very popular for flashy look and innovative cut. The color combination is striking with extreme patterns of colors, leathers and fabric. He designed not only clothes but accessories like jewelry, perfume. He is also one designer who designs apparel for children.Today, across the countries his boutiques are spread counting more than 130. Versace is also known for merging the concept of fashion and entertainment. Some of the popular line of clothes by Versace gave birth to numerous Versace Group like Gianni Versace Couture, Versace Jeans Couture, Versace Collection, Versace Ceramic Collection and Versace Clothes.
Giorgio Armani:
This is one of the most popular Italian fashion designers across the world. In the year 1973 he made his public appearance as fashion designer at renowned Sala Bianca fashion show. Here he showcased his one of the most famous bomber jackets that turned out to be regular popular fashion jacket. In 1975, the world saw the establishment of famous brand Giorgio Armani. Armani is the first fashion designer who approached to different celebrities and requested them to wear his designer’s creations. He welcomed Hollywood star celebrities to wear his designs at Academy Awards. He launched numerous clothing lines. One of them is Armani Exchange that are available in freestanding boutiques selling independently.
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