American Eagle Outfitters is a retailer of clothing and accessories in America. It is located in Pittsburgh, Pennsylvania. The company was launched in 1977. The founder of this fashion line was Mark and Jerry Silverman. He established it as a subsidiary of Retail Ventures, Inc which owned Selverman’s Menswear. The fashion brand designs their collections mostly for teenagers and young adults. Some of the most popular products of American Eagle are Polo shirts, Low-rise jeans, T-shirts, swimwear.
Success journey of American Eagle Outfitters
- The main object of opening the company was to expand its menswear business. In various crowded shopping malls, they launched their stores. Even, a catalogue for the convenience of the customers was also introduced. During 1980s, American Eagle grew exponentially. In 1987, the company owned all together 137 stores. Among them 37 stores were located in the U.S.A.
- In 1991, the company was not enjoying any profit. It was being able to open only 16 new stores during that time. In 2001, American Eagle came up with their first store in Canada.
- During second quarter of 1994, the company started trading on the NASDAQ stock exchange. By that time, the fashion label introduced 90 new stores. They moved towards a new target. Women collections were the main focus of the company. They even made a change in their customer age-group. From 15 to 25 years-old people were the new target customer for American Eagle Outfitters.
- Within next five years, the company earned good profit. American Eagle came up with their huge numbers of stores. Around 1101 stores across three brands were claimed by the company by the year 2008. It showed $3 billion revenues for the recent financial year. The three brands with which American Eagle was dealing were
- American Eagle Outfitters
- Aerie
- Martin + Osa
American Eagle Outfitters brands
- Bluenotes: In 1999, American Eagle got the clothing-chain Bluenotes. It’s a Canadian fashion chain. The brand had around 100 stores around the country. From 12 to 25 years -old people were targeted by the company.
- Aerie: American Eagle Outfitters opened aerie in 2006. It acted as the sub brand of the company. The fashion label aimed at the age-group of 13 to 25 years old young people.
- 77 kids: During the end of 2008, American Eagle introduced 77 kids. This clothing line designed dresses for children from 2 to 12 years-of-age. To grab their trendy dress items, you have to undergo with online shopping.
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