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Morphine Generation
Branded clothes are something that young generation of every culture loves. But is it important that branded clothes must serve to the needs to the youth aptly. Morphine Generation is one such brand pledged to cater casual fashion need of today’s youth. Born in 2003 in a dingy Hollywood garage it is creating and setting new trends of youth fashion. It was founded by musician and artist Erik Hart.
The brand was founded as a creative project to support his brand financially and turn the other artistic pursuits into reality. Though this project started with hand silk screened, today its fashion and style is recognized internationally. The use of finest silk and fabric and sharp cut silhouettes, Morphine Generation aptly represents today’s youth. The style of Morphine Generation can be called as mix of uptown sense of quality with downtown sensibilities. After the brand was recognized worldwide Eric Hart and his brand featured in some of the renowned fashion publication of the world like Vouge, ELLE, and NYLON etc. Some of the famous newspaper that featured this brand are “The Los Angeles Times”, “The New York Times” etc. Today, most of the important stockists around the world carry the collection by Morphine Generation.
Collection by Morphine Generation
The target buyers of Morphine Generation are younger people. Since, younger people always have the tendency to buy casual clothes the collection of this brand makes sure that this aspect of fashion is well covered. Thus, in Morphine Generation the collection includes dresses, fashion tops, outerwear, T-Shirt etc. Let’s check out the details of these collections.
