Trendz

Trendz is the top fashion channel in India. The channel is a part of the Zee Network and is known as Zee Trendz. The channel deals with the world of fashion, glamour, and luxurious lifestyle. It is targeted towards the viewers of age between 15 and 45 years, who are well groomed, fashionable, trendy, brand conscious, socially interactive, liberal, independent, and well informed.

Trendz – Origin and Profile

The channel was initiated with content that was sourced completely from Video Fashion Network of the US. This was also because at that time the concept of fashion channels was new in the country. With the popularity and positive response it generated among viewers, the channels began to air Indian fashion events, with national designers and models.

Trendz is presently a part of the Zee Network, which is the largest satellite broadcasting corporation of India. A part of the Zee Turner group, the channel reaches to over 16 million cable households and a million plus subscribers on Dish TV all over the country.

The Trendz advantage

The following are the areas in which Trendz scores over other fashion channels:

• One of the most important points about Trendz is that it is entirely free from advertising. This gives a seamless
• Trendz not only informs its viewers about the latest trends in the world of fashion, but also provides in-depth analysis, news, and directions to them.
• The channel also lays emphasis on having the right kind of accessory for a particular occasion.
• It covers the fashion shows held in the fashion capitals of Paris, Milan, London, and New York.
• The interviews of the designers and the couture are followed with great interest by the fashion freaks.
• Last but not the least; Trendz entertains its viewers by playing the internationally hit music every hour. These include the chartbusters and the hottest videos of stars like Madonna, Janet Jackson, and Nelly Furtado.

Trendz Programs

• After Hrs
• Babelicious
• Bollywood Bristo
• Catwalk Collections
• Couture Carnival Runaway
• Desire
• Everything
• Fame
• Igedo Fashion Fair
• Music On the Hour. Every Hour!
• Planet Luxury
• Showbiz India Xtreme
• Smart Idea
• Style Q
• Teen Guru
• The Gold Collection
• Top 10 Countdown
• Travel Girls
• Trendzsetters

These programs are aired in time slots of 30 minutes. Programs such as Trendzsetters and Top 10 Countdown go well with the sensibilities of the Indians. The former covers interviews of the who’s who of the fashion and film industry. Such programs offer a closer view of the lives of celebrity designers, photographers, models, and chorographers.