Miss World

Miss World is one of the oldest international pageants that celebrates the beauty of women. The popularity of the event is evident by the large number of viewers, who tune in each year to catch the live coverage of this prestigious event, worldwide. During her “reign,” the official residence of Miss World is in London.

History of Miss World

Miss World beauty pageant was started as an event for launching a swim wear range, it was just a Festival Bikini Contest. It was the press, who called it the “Miss World contest.” The idea of making it into a regular event, following the footsteps of the “Miss Universe contest,” was conceived by Eric Morley in 1951. At present, the reigns of the contest is handled by his wife Julia Morley, since 2000.

BBC has been broadcasting the event since 1959. The slogan “Beauty With a Purpose” was added sometime in the 1980's. The slogan effectively summarized the purpose of the contest of identifying the beauty in intelligence and personality, rather than mere exterior charm.

Miss World Organization

This is the managing body of the Miss World pageant.. It has franchises in over 140 countries. The organization raises funds for various charities for children through the contest. It has in fact raised millions of pounds for various global charities. The efforts of the organization has also served to promote tourism in various parts of China, since 2003, when the finals are held in parts of China.

Miss World – the contest

The participants from various countries must win national titles or a Miss World national preliminary in order to participate in the contest. The national preliminaries are held in each country, who have a license to use the “Miss World” tag. The finals are held over a period of one month, where various sub contests, dinners, gala events and other activities are arranged. Since 2003 several Fast Track events are held, the winners of these directly qualify for the final round.