Choosing a brand is never an easy task, however many cosmetic giants have always tried to woo their customers with special product launches. What clicks in the end is of course the “quality”. The Face Shop is one such leading cosmetic retail brand that has made its presence felt on a global scale.
Face Shop profile:
The company entered into the cosmetics and beauty care market in 1962. After getting ISO9001 approval in the year 2002, the company changed its name to THEFACESHOP Korea. The first stores were opened in Taiwan, Indonesia, Mongolia and Singapore.
The brand also earned “Korea’s beat hit brand” award. Its popular slogan the “Natural Story” certainly embodies over 1000 high quality cosmetic products made by using natural ingredients.
The brand achieved a top rank in the category of domestic brand and achieved the 3rd place in the over all domestic cosmetic industry in 2005.
Company philosophy- Face Shop:
- The company is passionate for becoming a leading global cosmetic brand.
- It believes in growing more for catering to the constant demands of cosmetics and beauty care products.
- It also believes in providing skin friendly products and spreading the awareness of its product excellence.
- The company is represented in 13 countries at present including USA, Canada, Dominican Republic, China, Taiwan, Indonesia, Malaysia,
- Australia, Japan, Singapore, Hong Kong, Thailand, and Jordan.
Face Shop product facts:
- The company understands the need of pursuing everyday beauty needs since it realizes the value of health and beauty.
- The products are manufactured keeping in the mind “naturalism” which means products made are inspired by nature.
- The company also believes in providing a lot of variety.
- All the products are available at affordable rates.
Product line- Face Shop:
- Skin care- toner, emulsion, creams, essence, eye care, massage, peeling, sun care products.
- Make-up- foundation, cheek, eye care, lip care, pencil, nail
- Body care- body, hand and foot care products
- Hair care- washing, styling, treatment and essence
- Men’s line- basic skin care
- Baby line- basic skin care and baby products
- Fragrance-body fragrance
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