Shisedio Cosmetics is a Japanese based cosmetic industry that is considered as one of the renowned name in the beauty and cosmetic industry. Started in the year 1800, as a tiny pharmacy in Japan, today the company is one of the finest manufacturer of cosmetics. The man behind this cosmetic brand is Arinobu Fukuhara.
This man believed that medicine can be used in an unconventional ways. The philosophy of the company follows the Japanese tradition that believes in balancing between form and spirit. This concept is similar to the today’s concept of beauty that believes in improved appearance both inside and outside the skin. Shisedio Cosmetics is famous for its makeup, skincare, fragrance products.
At present Shisedio Cosmetics stands fourth in the list of major cosmetics around the world. The brand arrived in USA in the year 1965 and concentrated on providing better customer service. The counter of Shisedio Cosmetics can be found world wide and you can get complimentary facial and hand massage at these centers.
Products of Shisedio Cosmetics
Shisedio Cosmetics offers wide range of products to its customers starting from skincare, makeup products to various skin treatments and fragrances. If we look back to history of Shisedio Cosmetics, then we will find that first product of this brand was skin tonic called “Eudermine”, that stands for good skin. Packaged in crystal clear bottle, the content of the product was red in color that can be applied to the skin. The other products that followed after this was face powder with different color, cold creams, hair tonic etc. All these products were new in the world of cosmetics and it paved the way for launching some innovative cosmetics of other brands. In the year 1964, a product named Zen was launched dedicated for overseas customers. The product was fragrance that came with decorative and innovative packaging. By 1965 Shisedio Cosmetics became very popular in USA and named the outlets “House of Zen”. At the end of 1970′s Shisedio Cosmetics launched its own line of products for makeup and by late 1980′s skin acre and facial lines were launched in USA, that become the fancy for the people of USA.
In skin treatment, Shisedio Cosmetics provides skin treatments for men, sun care, high performance care, benefiance etc. Recently, Shisedio Cosmetics launched its limited collection of Zen Summer 2009 limited edition.
At present Shisedio Cosmetics operates with more than 25,000 stores and features many cosmetic, skin care and fragrances lines. The brand is very proud of its packaging design and guarantees with the quality. Its business is spread all over Europe, where it holds about 40% of the market share and 30% in USA. The reputation of Shisedio Cosmetics resides in being providing quality contents for years. This brand has also helped other companies in growing and helped them in developing their products like Sea Breeze and Neutrogena. The company has research centers, where they develop their own products, conducts necessary test so that the quality is not compromised and the customers get their desired results.
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