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Merle Norman




An amazing line of skin care and color cosmetics have been developed, manufactured and distributed by Merle Norman Cosmetics. Discover its exciting history and products through this write-up.

About Merle Norman:


Merle Norman is based in Los Angeles, CA. There is an inspiring past behind the success of the brand Merle Norman. The Merle Norman cosmetics are sold through 2,000 Merle Norman Cosmetic Studios, independently operating in the United States and Canada.

The beginning can be traced to the year 1920, when the whole idea of developing a skin care line was initiated by Merle. She introduced her own skin care products and cosmetics line with an aim to enhance the natural beauty of women. In the initial days, she used to offer free samples of the products. The effort paid off in few days with consumers lining up for more such products.

Merle opened her first studio in the year 1931. Her tagline, "Try Before You Buy" philosophy" created wonders for the business. The network initiated by her spread to a large extent by the late 1940s. Most of the products are affordably priced.

Merle Norman product line:

  • Skin care- cleansers, toners, moisturizers, eye moisturizers, problem skin, sensitive skin, treatments, special care, eye & lip care,
  • Bath & body, sun products, MN for men fragrances, MN classics
  • Colors- foundations, concealers, bases, powders, eye-cheek palettes, eye shadows, mascaras, eyeliners, brow care, cheek color,
  • Lip color, hand & nail care, nail color
  • Accessories and Makeup Brushes

Merle Norman new products:

  • LUXIVA Long Wear Lip color
  • LUXIVA Matte Shadow
  • LUXIVA Ultra Rich Hand Cream
  • LUXIVA Daily Moisture Milky Cleanser
  • LUXIVA Daily Moisture Toner
  • LUXIVA Daily Moisture Cream
  • LUXIVA Flawless Effect Foundation
  • Makeup Artistry Brush Collection
  • Makeup Artistry Brush Cleaning Spray
  • LUXIVA Foundation Primer
  • LUXIVA® Satin Highlighting Powder



Cosmetics