Possessing an impressive portfolio of prestigious beauty brands, Elizabeth Arden is synonymous to providing “beauty” par excellence. One of the key features of the company is its signature celebrity product line which is quite unique. Many popular actors and singers have associated their names to this company for developing interesting product line.
About Elizabeth Arden:
The company was initiated by the Florence Nightingale Graham in 1910 in New York from Toronto, Canada. She opened her own salon in the Fifth Avenue and adopted a new name Elizabeth Arden. In the next two years, Elizabeth Arden prepared the first rouges and tinted powders. In the year 1916 a great number of skin treatment products were introduced by her. In fact the first full line of skincare and color was introduced by her for the first time in America.
Combined with stunning packaging formulas the products made for a smart portable advertisement. She was the first to be credited in the field of prestige sales for skincare on a national scale. She opened Maine Chance beauty resort in 1934. Blue Grass, her first fragrance was introduced in 1935. At the Time of her death in 1966, the company grossed an estimated $60 million per year.
Elizabeth Arden product line:
- Elizabeth Arden Fragrance brands:
- Red Door
- Elizabeth Arden Mediterranean
- Elizabeth Arden 5th Avenue
- Elizabeth Arden green tea
- Elizabeth Arden Provocative Woman
Elizabeth Arden Celebrity fragrances brands:
- Mariah Carey
- Hilary Duff
- Britney Spears
- Danielle Steel
- Elizabeth Taylor
Elizabeth Arden Skincare Line:
- Skincare Sets
- PREVAGE®
- Men’s Skincare
- Ceramide
- Eight Hour Cream
- Arden Basic Skincare
- INTERVENE
- Beauty Award Winners
- Skincare 101
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