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Avon Cosmetics




A leading global company, Avon caters to the cosmetic demands of women across the world. Avon Products follows an extensive marketing policy in over 100 countries through 5 million Avon representatives. No wonder, the company manages to wrap up neat annual revenue of $10 billion annually.

About Avon:


A leader in the cosmetics domain, Avon has a unique line of cosmetics products. Most of these products include fashion jewelry, apparel, beauty products. The well recognized brands launched by Avon are Avon Color, Anew, Advance Techniques, Skin-So-Soft, Avon Naturals, and Mark. The company has its presence in over 135 countries.

It is the fastest growing market in China and Russia. Almost all the products are sold to the retail stores. The skin care product line comprises bath and skin lotions, anti-aging cream, perfumes, lipsticks, only to name a few.

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Avon Cosmetics facts:

  • Avon was initiated by Mr. David McConnell and was named California Perfume Company in the beginning.
  • In 1897, McConnell opened the R&D facility in a small laboratory in Suffern, New York.
  • It was in 1939 that the company was named Avon after the river in the English Midlands.
  • Avon's sales Representatives irrespective of men and women have touched the five million mark till date.
  • Avon children's products too are a part of the product line launched by the company.
  • The brand diversifications like "mark" and "M" have certainly aided the company to reach out to broader consumer base.
  • "Mark" proved to be a great choice especially for women aged between 18-25.
  • Though the company has prioritized its product line basically towards the female customers, Avon has an exclusive range of male products as well.

Avon brand power:

  • Avon skincare
  • Avon bath and body
  • Avon hair care
  • Avon wellness
  • Avon fragrance
  • Mark



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