Perfumes

Chanel No. 5

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Chanel No. 5 is not just another well known perfume – it is a veritable style statement. It will not be overstatement to say that this perfume, the first fragrance from Parisian fashion icon Gabrielle Coco Chanel, has a special place in cosmetics history. Designed by celebrated perfumer Ernest Beaux and handpicked by Coco Chanel herself from a set of six, Chanel No. 5 perfume is the first perfume to depend heavily on aldehydes. The elegance, class and pronounced femininity associated with the perfume has turned it into one of the most recognizable and adored fragrances in the world.

History of Chanel No. 5

Few perfumes can beat Chanel No. 5 when it comes to history. Chanel No. 5 was first introduced by Chanel in 1921 to a select group of clients in 1921. The ownership of the perfume was shared by Coco Chanel, her friend Bader and Pierre Wertheimer. Wertheimer owned 70% of the product, followed by Bader with 20% and Chanel with 10%. Chanel consciously maintained only a small percentage of ownership in return of complete control over the product. Werthimer family continues to be the owner of Chanel No. 5.
The perfume hit the US market in early 1950s. It gained immediate popularity following an endorsement by movie star Marilyn Monroe. Other famous brand ambassadors of Chanel No. 5 were Catherine Deneuve, Carole Bouquet, Estella Warren and in the more recent times, Nicole Kidman.

Product Description of Chanel No. 5

Coco Chanel wanted No. 5 to be the most expensive perfume of her times. True to her wish, jasmine extract – which was the most expensive perfume oil, was used profusely in creating the perfume. Aldehydes were used to make the scent last longer without excessive and repeated application. The top notes of Chanel No. 5 comprise ylang ylang, nerli and aldehydes. Jasmine and May rose form the heart notes or mid notes and sandalwood, vanilla and vetiver form the base notes of this exquisite perfume.

Chanel No. 5 ran into some controversy with Animal rights groups when it was discovered that Chanel No. 5 uses glands from civet cats as a fixative. However, the manufacturers assert that it has shifted to synthetic fixatives from 1998 onwards.

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