Titan Watches

The very idea of using the melodious first movement of Mozart's 25th symphony in its advertisements makes the Titan Watches, a class apart. The company, which started as late as in the year 1984 with a manufacturing unit in Hosur, Tamilnadu, Titan is now the leading manufacturer of wristwatches in India with a fast expanding overseas market that makes it the sixth largest wristwatch brand in the world. Over the years, Titan has become a household name in every section of the society by offering watches for all occasions of life. Each of these has some distinctive feature on offer.

About Titan Watches - origin and company profile

In 1984, the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) entered into a joint venture to form Titan Industries. With its quartz technology and international styling, the company brought about a paradigm shift in India's watch market. Having developed a clear understanding of the various segments in the watch market in due course of time, Titan launched a second independent brand of functionally styled watches at reasonable prices and named it "Sonata". In a few years, it came up with yet another brand, and this time, it was for the youth called "Fastrack".

The sheer growth of Titan industries has enabled it to acquire license for global brands such as Tommy Hilfiger, Hugo Boss, and the first Swiss watch brand, Xylys in recent years. Today, Titan Industries has 3,800 employees working under it in its factories in Hosur, Dehradun, and Goa for watches, accessories, and jewelry line Tanishq, which is also, one of its recent ventures. It manufactures over 8 million watches a year for its customers that are 10 times bigger than its produce.

In India, Titan markets its products through its 222 exclusive showrooms named "The World of Titan", and over 12,000 outlets in over 2,500 cities in the country. It also has an overseas market in over 30 countries, mostly in the Middle-East and Asia Pacific regions. The company also has huge reputation for delivering high-quality after-sales-service through a network of 750 service centers. It also boasts of its outstanding design studio for watches and accessories. Read on to know more about the different Types of Titan Watches

Types of Titan Watches

Titan offers watches for every occasion. The main collections under it include:

• Formal - a perfect fusion between sophistication and function, the watches are available in haute fashion of leather and metal combinations.
• Dresswear - another fusion, this time between ethnic and contemporary. These designer watches come in all-gold and bicolor look with intricately designed bracelets and patterned dials.
• Fashion - the steel-gold, steel-leather and all-steel perfectly suit the hands of young professionals and range from highly fashionable to simple looks.
• Sporty/Casual - the collection features wrist-gears with groovy colors and funky styles; bold, broad straps and trendy metal bracelets for girls and sports watches in leather and metal straps for the boys.
• Luxury - these are crafted from 18 karat solid gold and inlaid with precious stones, pure leather straps, sapphire crystal for resistance against scratch, customized message engraving and a lifetime guarantee.
• Economy - designed for the largest set of customers, the watches in this category are stylish yet affordable.
• Technology - in keeping with the demands of changing times, the watches have features like stopwatch, timer, and magnetic compass, to name a few.

Know more about the various Brands for Titan

Brands for Titan
The main brands that have reigned on the Indian market for Titan over the years are:

• EDGE
  Through cutting edge watch-making technology and four years of research and development, Titan has created sensation by coming up with the world's slimmest wristwatch "Titan Edge" of just 3.5 mm in thickness and a wafer thin movement of 1.15 mm.
• NEBULA
  The Trousseau Collection of expensive jewelry watches for women from Titan bear intricately carved designs in paisley and floral patterns. Watches may also have pearl dials, or studded with 16 diamonds, or deftly crafted in solid Gold of 10 carats.
• FASTRACK
  This range has become the obsessions of the Indian youth, for their digital technology, trendy shapes, and casual and sporty designs.
• RAGA
  The watches in this collection are exclusively for women, whose gold, steel and bicolor looks with leather bands or metallic bracelets signify feminine grace and substance.
• REGALIA
  The exclusive range of watches in gold and steel are meant for social occasions
• BANDHAN
  The collection in gold that is solely available in pairs, has been a 'must buy' for weddings
• FLIP
  The favorite among professionals, the watches enable their owners to switch from sporty to corporate look or between professional and personal occasions with a "flip" of the dial.
• SONATA
  The wide collection that includes 400 models of watches is designed for customers, who look for a mix between durability and affordability. These wrist-gears are water resistant (for up to 30 meters) and come in metallic and a host of other cases with a guarantee of 1 year.
• XYLYS
  The collection added was another feather in Titan's cap that consisted of a premium selection of watches that are the result of exquisite craftsmanship. The collection was created by Titan's design advisor Michael Foley in collaboration with renowned Swiss designer Laurent Rufenacht.
• OCTANE
  Launched in early 2008, this chronograph collection for men comes in steel-and-chrome with a choice of eye-catching dials that complement a true metrosexual.

Other products from Titan

In 1995, Titan ventured into the Indian jewelry market and established the brand - Tanishq. The collection introduced by the company focused on the urban households. This was followed by the launch of Gold Plus, the second jewelry brand from the house of Titan in 2005. This time, the company wished to capitalize the small towns and rural market of the country. The company has also entered other avenues in the fashion industry by launching Fastrack Eye-Gear, an exclusive range of sunglasses as well as prescribed eyewear consisting of frames and contact lenses in 2003.

Renowned stars, sportspersons, and models have been the ambassadors for Titan and its various brands mentioned above. These include Aamir Khan, Rani Mukherjee, Anoushka Shankar, John Abraham, Mahendra Singh Dhoni, Rahul Bose, Saira Mohan, and Carlos Moya.



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