Longines Watches

Longines wristwatches are not just watches, but obsessions. Longines believes that "Elegance is an Attitude". For more than a century, this premier watch brand has been a prized fashion accessory of the rich and famous. Albert Einstein was one of the famous personalities who carried a Longines. Longines wrist-gear is a particular favorite with sportspeople.

About Longines Watches - origin and company profile

Longines originated in the early 1830s when it was established by Ernest Francillon at Saint-Imier in Switzerland. Though the company was taken over by The Swatch Group, it still retains its registered logo, a "Winged Hourglass".

One of the most significant contributions of Longines to the worldwide watch industry is its Avaitors series of watches. This has been designed specially for air navigation by the director of the company Charles Lindbergh, following one of his flights across the Atlantic.

Over the years, "Brand Longines" has been associated with several international sporting events like tennis at Ronald Garros, gymnastics, equestrian sports, alpine skiing, short track speed skating, and archery. Longines has been chosen as the official time-keepers at many important sports events, including the Olympic Games.

Types of Watches

Some of the popular collections produced by Longines that have set trends in the world of fashion accessories are:

• Longines Master Collection - the latest sensation launched in 2005, which features eight new designs and a complex auxiliary mechanism
• Longines LungoMare Collection - this water resistant wrist watch (upto 100 meters) has found tremendous popularity among the youth
• Longines Evidenza Collection - the series has diamond studded wrist gears and has a classic styling
• La Grande Classique de Longines Collection - the uniqueness of this series lies in its slim case (with or without leather straps) and simple and uncluttered design. These watches are available with or without gold plating.

Brand Ambassadors for Longines

Apart from having international celebrities like Andre Agassi and Aishwarya Rai as brand ambassadors, Longines is also promoted by regional personalities in various fields like the performing arts and sports, including Carina Lau, Denise Keller, Dinara Gimatova and Markus Fuchs.



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