"You'll have to look at the time a hundred times a day now..."--immortal lines from O.Henry's "The Gift of Magi." A watch has never been a device for only keeping time. What was true for watches and watch accessories in the early twentieth century is relevant even today, in the twenty-first century.

Watches are an accessory-and in today's world of fashion gurus and style gurus watches have become one of the most sought-after fashion accessories. Watches, or wristwear or wristgear (as watches are called nowadays), are used more as style statements.

Celebrities and all those who make it to the "who's who" lists of society flaunt watches of well known brands, some even become brand ambassadors for major watch brands. From sports watches, to watches for special events-you have watches for every occasion.

For a fashion conscious individual it is important to own branded watches or luxury watches. Starting from the rich and famous, to the office goers, students, and other individuals--watches have a significant role to play as far as appearance and style are concerned.